AI strategy & costsApril 20266 min read
Fine-tune or prompt
Fine-tuning sounds serious. Most of the time, it is money that good prompting saves you from spending.
Fine-tuning or prompt: which one for my case?
Prompting, nine times out of ten. Fine-tuning a model sounds professional, but it means data to prepare, training to maintain and a cost that comes back with every change to the model. Before going there, I make sure the need is real and that prompting has genuinely hit its limits.
What does prompting already do very well?
Output format, tone, business rules, examples: the vast majority of needs are handled by good instructions and a few well-chosen examples. It is immediate, adjustable, and it creates no technical debt.
When is fine-tuning genuinely worth it?
In a minority of cases, when prompting hits a ceiling despite every effort. Concretely, three situations justify it.
- A very specific style or format, required at very high volume.
- A latency or a cost to compress on a task repeated millions of times.
- A domain where prompting hits a ceiling despite every effort.
My rule: prompt first, measure, and only fine-tune if the numbers demand it. Nine times out of ten, they don't.